Jeff Dichter and his long-time partner, Steve Belitzky, having sold their manufacturing business, were looking for an adventure. While Jeff was on the corporate committee of the Montreal Children Hospital foundation, he was instrumental in putting together the "7" charity dinner (featuring 7 courses prepared by 7 chefs), a $5,000-a-plate event held at Moishe's. The event raised $500,000 for the Montreal Childrens Hospital foundation in 2005. This event turned their attention to another possible venue for fundraising: a burger bar. A percentage of all restaurant sales would be donated to Montreal Childrens Charities. They developed, redeveloped, refined and changed concepts and plans for the new venture. They went on several tasting trips – New York, Las Vegas and anywhere they tracked down a rumour or great burgers. Every burger joint in Montreal was sampled.